Some people hate you so much ... Ignore them...
Some people are indifferent to you.... Take care of them, because your success or failure depends on them either in a job or in business.
There was no mistake in the above sentences. You read them right and your understanding is absolutely right.
Care for those who are indifferent towards you.
In any business there will be a small percentage of people who will love your products and business and will become your best customers.
Also there is a small percentage of people who hate your products or business or even you, irrespective of how good you are or how great your products are.
It would be disastrous if you get carried away by the behaviour of either of these groups because, they always remain to be a small group.
But majority of people remain indifferent. They don't carry any hard feelings about you.
These people may transact with you once in a while, but then they don't get into the HABIT OF BUYING FROM YOU.
A girl may be more careful in choosing a beauty product than a male deciding on the same.
A mother may be cautious in selecting a baby soap than a person choosing a soap for himself.
An epicurean spends more time on deciding which restaurant to dine in than a casual eater.
Those who have keen interest in your sort of business or products will form their strong opinion. But the majority may not have any opinion or their opinion might not be strong enough to make them loyal to your business.
It's difficult to attract someone who is indifferent. But once it becomes a HABIT,
It would be very difficult to take them away from you.
There are several ways to bring them in your fold, which may be industry dependent in some cases and general in some cases.
Will discuss some of them soon.... Please don't forget to share your feedback.
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