When I was a kid, independence day is all about flag, salute, chocolates, holiday and fun.
Now it's no more such simple affair.
"Freedom sale" declares the full page advertisement in the news paper. Hundreds of offers to choose from each ranging from 30% to 70% off from Amazon.
Two days pass by, yet another full page advertisement, with even more attractive offers appear.
The times have changed so much, from being retailing platforms the e sellers have become avenues for offers.
Even many of the local shops seem to be forced to go with the flow and are offering many such unbelievable schemes.
Though these purchases may not create a dent in your finances, it would be disastrous to be offer minded when it comes to financial products.
Be it real estate or insurance or stock trading products or mutual funds and innumerable investment schemes that grace the hoardings across the cities.
Each scheme seems to be made for you and for your family. Each sales presentation looks as if the company understood your precise needs even before they met you.
Many of the companies use complex yet attractive software that creates solutions to all your future needs with just a click.
And majority of the schemes, plans and associated benefits astonishingly seem to have a very short life, and force you to take a decision at that moment else they seem to vanish into thin air.
In a country where literacy is seen as a tool to earn, seldom people spend time on financial literacy.
This is not an effort to OFFER FINANCIAL LITERACY IN ONE PAGE.
But there are two simple rules that one can follow to play safe.
There are two well known basic tendencies that dominate the decision making process of any individual.
THE GREED & FEAR
Most of the corporate marketing strategies revolve around these two factors while designing their marketing campaigns.
Each time a product is presented to you, check if looks too attractive to believe or it looks as if "can't live without this"
Though there will be certain degree of hype in any product, but a product that is too attractive needs more time and research for you to buy
Also understand there are no lightning deals in financial world that you may miss adding to the cart before it is hundred percent claimed.
"Bought by your neighbor" offers no guarantee for it's suitability to your needs.
If you can remember these simple rules probably you will play safe.
Now it's no more such simple affair.
"Freedom sale" declares the full page advertisement in the news paper. Hundreds of offers to choose from each ranging from 30% to 70% off from Amazon.
Two days pass by, yet another full page advertisement, with even more attractive offers appear.
The times have changed so much, from being retailing platforms the e sellers have become avenues for offers.
Even many of the local shops seem to be forced to go with the flow and are offering many such unbelievable schemes.
Though these purchases may not create a dent in your finances, it would be disastrous to be offer minded when it comes to financial products.
Be it real estate or insurance or stock trading products or mutual funds and innumerable investment schemes that grace the hoardings across the cities.
Each scheme seems to be made for you and for your family. Each sales presentation looks as if the company understood your precise needs even before they met you.
Many of the companies use complex yet attractive software that creates solutions to all your future needs with just a click.
And majority of the schemes, plans and associated benefits astonishingly seem to have a very short life, and force you to take a decision at that moment else they seem to vanish into thin air.
In a country where literacy is seen as a tool to earn, seldom people spend time on financial literacy.
This is not an effort to OFFER FINANCIAL LITERACY IN ONE PAGE.
But there are two simple rules that one can follow to play safe.
There are two well known basic tendencies that dominate the decision making process of any individual.
THE GREED & FEAR
Most of the corporate marketing strategies revolve around these two factors while designing their marketing campaigns.
Each time a product is presented to you, check if looks too attractive to believe or it looks as if "can't live without this"
Though there will be certain degree of hype in any product, but a product that is too attractive needs more time and research for you to buy
Also understand there are no lightning deals in financial world that you may miss adding to the cart before it is hundred percent claimed.
"Bought by your neighbor" offers no guarantee for it's suitability to your needs.
If you can remember these simple rules probably you will play safe.
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